The popular saying of Little drops of water making a mighty ocean epitomizes Adejumoke Olukoya journey as a leader in the Nigerian beauty industry. In 1996, as a fulfilled Research Assistant in a UK pharmaceutical company Jumokes world did a 360 when she met her life partner and had to return to Nigeria. Upon her return, she was offered a wonderful job by a multinational pharmaceutical company. The day she went to collect her letter, Jumoke was shocked at the remuneration. She turned down the offer and at that point realized she needed to think of how to earn a living.