This week on Enterprise Stories we feature PENELOPE GOBIR the founder of RETAIL RITE CONSULT - a retail consultancy business. Penelope started up Smartmark/Fast Forward retail business with her husband in 1998 with the Swatch brand, by 2004 they added Nike, in 2007 Levi’s, in 2011 TM Lewin and 2014 Tommy Hilfiger. She had successfully grown one store to 60 stores across the country. She separated from Smartmark/Fast Forward in 2015 and spent 18 months in the UK. Upon returning she started Retail Rite where assists other startups to grow their retail businesses, with expertise in store design, retail roll-out strategy, distribution, customer care and marketing strategy. Tune in to Enterprise Stories on Inspiration 92.3Fm or log on to edcradioonline.com this Tuesday at 3pm to listen to Penelope share her entrepreneurial journey.