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The Economy & You

The Economy and You (Edi Lawani)

Thu 17th Aug 2017

The entertainment industry (informally known as show business or show biz) is part of the tertiary sector of the economy and includes a large number of sub-industries devoted to entertainment. Prior to 2005, the entertainment industry struggled to generate the desired interest that will attract investors. It relied heavily on funding from “selected” sources or groups within the industry. However, the Nigerian entertainment industry has increasingly become important as it generates employment and serves as a tool for poverty alleviation. All segments of the entertainment industry in Nigeria are growing into multibillion-dollar businesses; and it is expected to grow above $8billion by 2019 according to the report by DLM research. It is pertinent to note that great investment opportunities exist in the Nigerian entertainment industry. The question therefore is, ‘has the time come for Africa to provide entertainment for the major percentage of the world’s 7 billion people?’ Join the Showbiz Meastro, Mr. Edi Lawani, Technical Director, Consultant & CEO of Kukuruku Limited, as he answers this and many more questions on “The Economy and You.”


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