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The Economy & You

The Economy and You - Kunle Soriyan

Thu 18th Jan 2018

Creative disruption is a phrase that has been used in the marketing world for more than a decade to describe the desired break in existing patterns of behavior of the target audience in response to a highly creative message (advertising). Disruption is increasingly the norm for brands today and every year, as our digital and physical worlds merge, breaking more barriers to competition. No one would have anticipated how rapidly Zipcar, Uber, and Airbnb would disrupt the foundations of these traditional business models, but it has. In this episode, our guest a Futurist & Nation Builder, Mr. Kunle Soriyan, will be discussing how we can prepare for this new age of creative disruption and how this will affect the economy.

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