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SME Toolkit

Your Brand.- (Bolajoko Bayo-Ajayi)

Sat 12th Sep 2015

Almost every business has a name, from the smallest market trader to the largest multi-national corporation. However, not a lot of those businesses have what could be classified as a ‘brand’ or a ‘brand name’. Often times, what is prevalent are products or services that are made available, but which does not distinctively stand for something in the minds and hearts of its users. Listen to the full episode as Mrs Bolajoko Bayo-Ajayi, the Principal Consultant of Purple Pearl Consulting talks about building your brand.


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